BeachLife Brand Partnership
Consumer Reach

MARKET + PARTNERSHIP CONTEXT:

  • Official wine partner of BeachLife Festival
  • High-visibility lifestyle sponsorship
  • Opportunity to extend brand engagement beyond the event

BUSINESS OBJECTIVES:

  • Expand sponsorship value into retail
  • Increase brand visibility at point of purchase
  • Support shopper marketing + on-premise activation

design OBJECTIVES:

  • Translate partnership strategy into a cohesive visual system
  • Balance DAOU luxury with BeachLife coastal energy
  • Maximize shelf + display impact
  • Ensure scalability across POS formats

ideation and process:

  • Developed 6 campaign directions
  • Built a flexible key visual system

execution:

  • Activated across floor displays, shelf talkers, neckers, posters + wine cards
  • Supported 4 featured SKUs

results:

  • Unified experiential + retail brand presence
  • Extended one campaign system across multiple consumer touchpoints
  • Created a scalable platform for trade + shopper activation