DAOU 2025 Collectible Holiday Tin

MARKET + CHANNEL CONTEXT:

  • DTC + e-commerce holiday gifting
  • Available online + DAOU tasting room
  • Supported by holiday catalog + paid media
  • Opportunity to create an annual collectible program

BUSINESS OBJECTIVES:

  • Elevate DAOU’s premium holiday gifting assortment
  • Create a repeatable annual DTC offering
  • Drive seasonal engagement across owned channels
  • Build collectibility + long-term consumer interest

design OBJECTIVES:

  • Establish a distinctive visual identity for the inaugural tin
  • Balance holiday tradition with DAOU luxury
  • Create premium tactile value through embossing + specialty finishes
  • Design for display, gifting + keepsake appeal

ideation + process:

  • Researched tin printing, finishes + production capabilities
  • Benchmarked holiday collectible packaging across premium brands

sample tin from manufacturer

execution:

  • Developed 4 creative directions
  • Created continuous artwork across body + lid
  • Delivered production-ready files + finish specifications

results:

  • Launched across e-commerce, tasting room + holiday catalog
  • Extended through digital paid media
  • Established visual foundation for an annual collectible series
  • Program continued with a new 2026 edition