Body and Soul Brand Build

MARKET CONTEXT:

  • Emerging pet health + wellness brand
  • Crowded, solutions-driven category with complex consumer messaging
  • Opportunity for a simpler, holistic “better-for-you” positioning
  • Targeting wellness-minded Millennial + Gen X pet parents

BUSINESS OBJECTIVES:

  • Establish a scalable lifestyle brand rooted in pet wellness
  • Simplify the consumer approach to pet nutrition + self-care
  • Build relevance across consumables, personal care + future human wellness
  • Create a foundation for DTC, Amazon + social growth

design OBJECTIVES:

  • Develop an approachable, contemporary + trustworthy brand identity
  • Balance natural wellness cues with broad consumer appeal
  • Create a flexible visual system for future category expansion
  • Translate brand positioning into cohesive packaging

execution:

  • Developed logo, typography, color palette + brand guidelines
  • Supported product research + development
  • Designed packaging for baked dog treat launch
  • Developing packaging for single-ingredient training treats
  • Supporting expansion into social + digital brand touchpoints

results:

  • Established foundational brand identity + packaging system
  • Baked treat line manufactured + launched on Amazon
  • Expanded brand into a second consumables line
  • Built scalable framework for future product + channel growth